the synergy of art and fashion
The Selected Femme pop-up collection celebrates the synergy between art and fashion. The artwork for this pop-up collection aligns with Selected Femme's sophisticated attitude, presenting a curated range that showcases a seamless blend of art and fashion. The styles were created to set wearable art in context with everyday apparel.
The Pop-up collection was a limited-edition collection that embodies the expression of fashion in art. The collection consists of four different artworks and six different styles.
The illustrations were picked out in collaboration with the Selected Femme design team. The pop-up collection was launched in store with matching merchandise featuring the collaborative efforts and stories behind the designs.
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expression through print
The pop-up collection has been well-received, drawing international media attention and resonating with consumers who appreciate the blend of art and fashion.
The styles offers a way for individuals to express themselves through wearable art, connecting with those who see their clothing as an extension of their artistic expression. This focused acclaim highlights the collection's role in fostering a unique form of personal expression, marking its significance in the ongoing dialogue between art and fashion.
Åse Wasbrekke
Design manager, Selected Femme
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